Business Administration, BS


The Department of Business at San Diego Christian College is committed to preparing graduates for dynamic careers in business while providing students with skills in basic areas of management built upon strong Christian ethics.

Our vision is serving others by using our business knowledge to solve real-world problems.


“Business Matters to God” was coined by author Jeff Van Duzer in his book, Why Business Matters to God (And Still Needs to be Fixed). This belief system, that what we do in the business world does matter to God, is the foundation of the Department of Business at San Diego Christian College. Our primary scripture is Colossians 3:23 which causes us to focus on serving well and striving towards excellence, all to the glory of God.

Whatever you do, work at it with all your heart, as working for the Lord, not for human masters… Colossians 3:23

We provide the same core business classes as all other undergraduate business programs. However, we enhance the typical business education with a biblical foundation. Our professors bring real-world experience into the classroom and share the truth of what it is to be a Christian in various industries, especially those that are not Christ-centered. 

Further, the Department of Business allows students to engage with local businesses through our elective marketing classes as well as internships. Some of our marketing courses are designed to allow students to function as a marketing professional with a partner business.  As such, the students learn textbook application through hands-on experience. Internships are also critical to the students’ strategic planning post-graduation. Our program allows students to take advantage of two internships for college credit during their junior and/or senior years.


Upon completion of their degree, students will be able to analyze and solve complex problems, create innovative solutions, demonstrate cultural awareness, and competently communicate verbally and in writing.  Students desiring a degree in Business administration can choose from any of the concentrations offered at San Diego Christian College, including Marketing.




Marketing Concentration

Businesses function by either offering a product or service for sale; some businesses offer both.  Marketing can be described as the planned activities of a business that allows a customer to understand how a business can meet the customers’ needs through the purchase of a product or service.  In the past, marketing was one-sided:  business to consumer or business to business.  In today’s digital world, consumers are heavily engaged in defining a company’s brand/image and the power of the consumer is evident through online reviews and social media.  While marketing is creative, it is also legal as businesses must understand where to draw the line with data mined from online customer engagement.  It is an exciting time for this field as all types of minds are needed.


Non-Business Majors

Non-business majors are welcomed to choose a concentration in Marketing or Business.  Non-business majors are also encouraged to pursue a minor in Business.


Business Concentration – Non-Business Majors

The business concentration, for non-business majors, allows students from other disciplines to obtain a foundation in core business classes.  Classes provide the non-business major with an overview in management, marketing, and business law; all critical areas for any type of business.  Non-business majors that plan to pursue leadership in their field of study are encouraged to select a concentration or Minor in Business. 


david jordan zarraonandia, mba


David Jordan Zarraonandia, MBA, is an associate professor of communication and business management at San Diego Christian College, where he teaches about communication in organizational and professional contexts.

His interests include organizational membership, specifically focused on organizational entry and exit, nonverbal communication, persuasion, conflict management, marketing, and organizational identification. He graduated in the top 3% of his class in his undergrad and won the school’s valedictorian award for his Master of Business Administration.

An engaged scholar, David also has his California real estate broker’s license and is currently practicing real estate in California. He coaches and consults with clients to explore creative solutions to the complex real estate market, clarifying individual needs, understanding negotiating strategies, and facilitating confidence in his clients.

One of David’s most proud accomplishments is finishing the Idaho Coeur d’Alene Ironman. He is married to Alyssa Zarraonandia and has two young kids.



SDCC graduates of the Business department have gone on to earn MBA degrees, work in marketing, and a variety of businesses and some have gone on to trade in international currencies. The following are just a few alumni success stories.

“My name is Corey Haines and I am a marketing manager for Cordial, a marketing communications platform for large e-commerce businesses. I manage all demand generation, including events, digital strategy, content creation, and many other facets. I also freelance on the side with marketing consulting. SDC has been the catalyst for me to discover what I’m passionate about, preparing for open doors, and making valuable connections.” — Corey Haines, 2017

“The Department of Business was what brought me to San Diego Christian College. The opportunities for internships and real life application to the business world was extremely helpful. The professors have been in both small business as well as large corporations and offer a wide array of wisdom when it came to real world aspects. I also enjoyed the biblical application in all of my classes, it has prepared me to be successful but also ethical in my business practices.”— Austin Long, 2016 

“The business department here at SDCC has helped develop me and prepare me for my future endeavors. The professors have invested in me both in class as well as in my internship at Corporate [Office with] Jack in the Box. I’ve been challenged to pursue excellence in all areas of life, and I am confident that the training I received here at SDCC will empower me to be successful in the business world.” — Brad Boerneke, 2015